The concept of civility in the late 1930-ies social policy

Klinova, MArina

PII

S0236-20070000392-2-1

DOI

10.7868/S70000392-2-1

Publication type

Article

Status

Published

Authors

MArina Klinova

Volume/ Edition

Volume / Issue 4

Pages

94-105

Abstract

The conceptual model of "civility" of consumption that was orchestrated by the authorities in the mid-1930- is analyzed. This concept was a continuum of textual and visual messages setting some lifestyle standards and limitations for consumer aspirations as well as the ways to realize those aspirations. The author concluded that this normative concept was a versatile tool of the «Stalinist» social policy, that, on the one hand, provided urbanization of migrants from rural areas and, on the other hand, performed as a kind of lighthouse illuminating the opportunities for a new Soviet elite, and indicated the "correct" vector of social mobility. Visualization of high consumer standards facilitated achievement of the objectives of the regime for social differentiation and strengthening its control by increasing the social strata constituting its social base.

Keywords

USSR, 1930-IES, STALINISM, SOCIAL POLICY, MATERIAL CONSUMPTION, STANDARDS, LIFESTYLE, "CIVILITY"

Date of publication

01.08.2017

Year of publication

2017

Number of purchasers

Views

1227

References

GOST	Klinova M. The concept of "civility" in the late 1930-ies social policy // Chelovek. – 2017. – Issue 4 C. 94-105 .
MLA	Klinova, MArina "The concept of "civility" in the late 1930-ies social policy." Chelovek. 4 (2017).:94-105.
APA	Klinova M. (2017). The concept of "civility" in the late 1930-ies social policy. Chelovek. no. 4, pp.94-105

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The concept of "civility" in the late 1930-ies social policy

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