WHERE IS RUSSIAN ADVERTISING COME FROM (EVOLUTION OF ADVERTISING IN THE HISTORY OF THE RUSSIAN LANGUAGE)

Mironova, Aleksandra

RAS History & PhilologyСлавяноведение Slavianovedenie

ISSN (Print) 0869-544X

ISSN (Online) 2949-3927

"WHERE IS RUSSIAN ADVERTISING COME FROM" (EVOLUTION OF ADVERTISING IN THE HISTORY OF THE RUSSIAN LANGUAGE)

PII

S0131-61170000525-2-1

DOI

10.7868/S70000525-2-1

Publication type

Article

Status

Published

Authors

Aleksandra Mironova

Volume/ Edition

Volume / Issue №3

Pages

73-79

Abstract

The article examines the origins of advertising genres in Russian writing of the XVIII - early XX century. It is proved that based on handwritten document ad genre and street screams towards the middle XIX century advertising was formed as a special form of speech with its own genre field.

Keywords

advertising, evolution, advertising genres, genre-forming features.

Date of publication

01.05.2011

Year of publication

2011

Number of purchasers

Views

654

References

GOST	Mironova A. "WHERE IS RUSSIAN ADVERTISING COME FROM" (EVOLUTION OF ADVERTISING IN THE HISTORY OF THE RUSSIAN LANGUAGE) // Russkaya rech. – 2011. – Issue №3 C. 73-79 .
MLA	Mironova, Aleksandra ""WHERE IS RUSSIAN ADVERTISING COME FROM" (EVOLUTION OF ADVERTISING IN THE HISTORY OF THE RUSSIAN LANGUAGE)." Russkaya rech. 3 (2011).:73-79.
APA	Mironova A. (2011). "WHERE IS RUSSIAN ADVERTISING COME FROM" (EVOLUTION OF ADVERTISING IN THE HISTORY OF THE RUSSIAN LANGUAGE). Russkaya rech. no. 3, pp.73-79

RAS History & PhilologyСлавяноведение Slavianovedenie

"WHERE IS RUSSIAN ADVERTISING COME FROM" (EVOLUTION OF ADVERTISING IN THE HISTORY OF THE RUSSIAN LANGUAGE)

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RAS History & PhilologyСлавяноведение Slavianovedenie

"WHERE IS RUSSIAN ADVERTISING COME FROM" (EVOLUTION OF ADVERTISING IN THE HISTORY OF THE RUSSIAN LANGUAGE)

You can

References

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